I-cigarettes ene-flavour capsules ithandwa ngabantu abancinci ngenxa yokusebenzisana, kunye ne-novelty yokutshaya i-cigarette kunye neencasa ezimbini.

Ngo-2020, uhlalutyo lwe-Euromonitor luqikelele ukuba yonke imarike ye-menthol yaseYurophu ixabisa malunga ne-EU € 9.7 yeebhiliyoni (iibhiliyoni zeedola ezili-11, phantse i-UK £ 8.5 yezigidigidi).

Uphando lwe-International Tobacco Control (ITC) ngo-2016 (n = 10,000 abantu abadala abatshayayo, kumazwe angama-8 aseYurophu) bafumanisa ukuba amazwe asebenzisa i-menthol ephezulu yiNgilani (ngaphezu kwe-12% yabantu abatshayayo) kunye nePoland (10%);

Amanani e-ITC axhaswa yidatha ye-Euromonitor ye-2018, ebonisa ukuba isabelo semarike esidibeneyo se-menthol kunye ne-capsules sasiphezulu ngokubanzi kumazwe asenyakatho yeYurophu, kunye neyona nto iphakamileyo ePoland, ngaphezu kwe-25%, ilandelwa yi-UK, ngaphezu kwe-20% ( bona uMfanekiso 2) .50 Izabelo ezizalanayo zecuba ezinencasa ye-menthol xa zithelekiswa nezo zineepilisi (menthol nezinye iincasa) nazo zahlukene; ngelixa isabelo semarike yee-capsules sigqithile kwisabelo secuba elinencasa ye-menthol kwisiqingatha samazwe e-EU, iMenthol kunye nesabelo semarike ye-capsule ithande ukuba phezulu kumazwe aseYurophu ngaphandle kwe-EU.

I-Menthol cigarettes yenza i-21% yeemarike zase-UK eziqikelelwayo. Amanani e-2018 avela kwi-Ofisi yeSizwe ye-Statistics (ONS) abonisa ukuba kukho i-7.2 yezigidi zabantu ababhemayo e-UK; ngokusekelwe kwidatha yesaveyi ye-ITC ka-2016 (echazwe ngasentla) eya kulinganisa phantse i-900,000 yabantu abatshayayo abadla ngokutshaya imidiza ye-menthol. Ngokutsho kwedatha yophando lwemarike inani laliphezulu kakhulu ngo-2018, phantse i-1.3 yezigidi, nangona oku kuya kubandakanya abo batshaya ezinye iintlobo zecuba (umz. standard non-flavoured) kunye ne-menthol.

Ukusasazwa okukhulu kunye nokuthengiswa kwe-menthol akuzange kuqale kude kube ngoo-1960 nangona i-patent yase-US yokuvumba kwe-menthol yanikezelwa ngo-1920s. Ngo-2007 inguqulelo entsha yokongeza incasa yavela kwimarike yaseJapan eye yaxhaphaka kwenye indawo, ehlala ithengiswe njenge 'crushball', apho incasa yongezwa ngokutyumza ikhephulethi encinci yeplastiki kwisihluzo. I-cigarettes ene-flavour capsules ithandwa ngabantu abancinci ngenxa yokusebenzisana, kunye ne-novelty yokutshaya i-cigarette kunye neencasa ezimbini. Ezinye iimarike, ezifana ne-UK.